Jakande Lecture On Tuesday, Mr. Eze Anaba, President of the Nigerian Guild of Editors (NGE), Mr. Sam Amuka-Pemu, organized creative strategies that media professionals can use to help print journalism survive in Nigeria.

They regretted that print journalism was going out of style and pointed out that disruptive technologies had made a change in how they approached news essential.

They said artificial intelligence (AI) could improve the field if applied correctly.

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Their talk was part of the 2024 Lateef Jakande Annual Memorial Lecture, which was hosted by the NGE in Lagos and had as its theme ‘Rapidly Changing Media Landscape: Media Survival Strategies.’

Attendees at the event included Lagos State Governor Babajide Sanwo-Olu,

represented by Gbenga Omotoso, Commissioner for Information and Strategy; Mohammed Malagi, Minister of Information and National Orientation,

represented by Mr. Muhammad Ali, Managing Director of News Agency of Nigeria; Alhaji Lai Mohammed, former Minister of Information and National Orientation;

Ike Nwachukwu, Former Minister of Foreign Affairs; Adeyeye Joseph, Managing Director/Editor-in-Chief of Punch newspapers; wife of Alhaja Sikirat Jakande, former governor of Lagos State;

Tunde Rahman, Senior Special Assistant (media) to President Bola Tinubu; Lanre Arogundade, Director at International Press Center; and Richard Akinola, Executive Director of the Center for Free Speech.

What Sam Amuka has to say about why media professionals should wear their thinking caps

‘Publishing a newspaper is a tug of war,’ Sam Amuka noted during his speech warfare. Because newspapers are already available online by the time they are sold on the street, most people no longer purchase newspapers from people on the street.

There is just one explanation for why newspapers aren’t found on the street. It’s because there aren’t as many sellers as there formerly were.

‘A few months ago, I attended a funeral in Warri, and I didn’t see any newspapers.’

I was in Ife, Osun State, for three days last week. I worried so much during those three days that I was unable to sleep. Newspapers weren’t visible to me on the street.

Newspaper vendors do not find it viable to sell them on the street, which is why we rarely see them there. He won’t accomplish anything if he doesn’t sell enough to earn any money for himself.

such work. Furthermore, given that most people do not read the newspaper, how do you sell enough? Now here we are. It’s said that time waits for no one.

We must make a decision and consider our options if we hope to be granted a pass. Publishing a paper in physical copies requires a lot of work, It is tense.

You see individuals from a variety of fields participating in its creation, such as journalists, reporters, and other parts. We don’t sell this kind of content because it requires a lot of work to generate.

If it isn’t sold, what good is it? We must give this some serious thought. How many titles are profitable right now? We must use our intellect. More contemplation is required.

In what way to endure in the given circumstances Obaigbena

The keynote speaker, Obaigbena, began his speech by stating: ‘Today marks 165 years since journalism began in Nigeria.’ In 1859, Iwe Irohin got its beginnings. Many things have changed in 165 years.

We are all seated here today. What is the mean age of the editors present? Here, the majority of us are older than 40. Where are the young people that make up 30, 40, and even 50% of the population—those who read,

interact, and use social media—who are? How come they are not among you? When Uncle Sam appeared in the Daily Times, what was his age?

What was the age of Peter Enahoro? What was the age of Ike Nwachukwu? All of them were youthful adults in their twenties and thirties.

Moreover, today That’s why we call it survival mode. The audience has to be the source of that survivor.

Also, young people in Nigeria make up your audience. Are you in a relationship with them? Are you collaborating with them? Are they covered in today’s news? Our world has changed. There will be an election in the US in approximately 100 days.

Donald Trump announced to the globe that he would retain a portion of US assets in cryptocurrency while interacting with the cryptocurrency community.

There is also a woman who has the potential to create history by following her own path.

And so, guided by one of those two individuals, that is the world we are entering. If cryptocurrency becomes a new kind of money, how ready are we? As an example,

how will We interact? In what way will the media portray our nation? Media is being shaped by technology, which is also driving the globe.

Uncle Sam was lamenting, I heard, because he could not buy his paper in Ife, Osun State. Yes, but last night in Ife, he had already found the content he could not purchase. People had eaten it.

It had been read by others. Thus, such data remains accessible. We serve solely as a channel for the dissemination of that data.

Writing stories and interacting with readers is what journalists do. All that the newspaper does is disseminate that news. The purpose of your phone is distribution. Your system is meant for sharing.

Thus, let us not conflate the concept with the mode of delivery. That implies that Good journalism will not change, despite changes in delivery. Still, what makes for good journalism?

‘Old-fashioned truth, accuracy in fact checking, telling the story straight, audience engagement, and future development.’ But that does not imply that there is a crisis in journalism. We possess what is referred to as artificial intelligence.

artificial consciousness

Artificial intelligence is a difficulty and a task we must face in the future world. AI: What Is It? AI is a confluence of hardware, software, and appropriate algorithms that have an effect on everything. However, in the media is more significant.

They are able to steal your face. They are able to steal your voice. They are able to steal your identity. and produce whatever you want.

Therefore, AI poses a threat to us, but AI is a machine. AI must be trained. AI has to be treated. We need to oppose AI.

Next, AI will react. Will artificial intelligence transform our world, and if so, are we ready?
Teenagers as young as seven or eight years old can do a lot with the computer and their phones there.

Friends and coworkers, that’s where we encounter difficulties, but we also have the opportunity to make positive use of them.

Establish brands

It can be utilized to make medicine. It is a treatment for illnesses. There are numerous further uses for it.

What strategy do we use to counteract AI’s benefits? … employ it to further excellence in journalism? What are our options for combating AI? Construct our brands. bolster our reporting.

Additionally, make sure that We contribute to the betterment of our society.

The youth in our nation outnumber the elderly by a wide margin. We must eradicate poverty and get them jobs. Here we are in the struggle for existence against newspapers and magazines.

I’ve been urged to talk on how we, as newspapers and magazines, manage to thrive nowadays. The laws should be modified first. in situations where intellectual property, or IP, is valued as an asset.

Get Paid

The intellectual property, or the product of your brain, must be made available as an asset class. You can, but it must be a bankable asset class. Consequently, you may generate value and raise funds against it.

And the first issue I raise with the Minister of The previous minister’s task was to make sure that legislation was passed requiring Google, Facebook, and Instagram, among others, to pay for the use of our work on the internet.

We will all be in much better places if we as journalists are paid for the work we do on a daily basis. The first survival instinct that we need to develop is making sure that, after that order is paid for, our intellectual property—what we do—is published daily on social media.

We can do this as a group, under the direction of the Guild of Editors, or in collaboration with the government. That’s the initial action.

Getting ready for AI is the next phase. It is to guarantee sound governance and to advance education.

Anaba said Jakande was a perfect example of honesty and sincerity.

‘We heard from his colleagues, associates, and students who stated how great he was at the inaugural lecture last year,’ Eze Anaba added. We heard about his diligent efforts to establish a platform that myself and others aimed to establish.

‘As it provides us with the institutional memory to understand how we got to where we are and how to build on the history and accomplishments of the past, the Guild desk of today believes that it is critical to institutionalize a culture of appreciation.

The guy this lecture is dedicated to honoring led a morally upright and influential career. All things considered, he committed his whole professional and political career to furthering the principles of social justice and liberty.

Additionally, he was a living example of the virtues of justice, bravery, honesty, and integrity.

He held the mighty accountable and related the tales of the fathers. He showed a dedication to the long-term viability of our journalistic independence.

He and his associates established the Guild in 1961 with the intention of resolving the matter and safeguarding the media information.

He and his associates blazed the trail for us to follow as we tackle the problems we face now.

Many people have made a concerted effort to look out modern, workable answers as a result of this quest. In addition, there have been significant changes in the ways that we make, report, disseminate, and acquire news.

The production cost has skyrocketed. Sales have significantly decreased as a result of a a failing economy.

inventive fixes

It is our responsibility as media managers to come up with creative yet long-lasting solutions. Additionally, as journalists and media practitioners,

we ought to figure out how to incorporate the effects of new technologies into every aspect of our work. In order to thrive and reach new audiences for our work, we must put in more effort and change more frequently.

Today’s lecture’s theme was inspired by the pursuit of ideas or answers for the future.

Furthermore, no one is better qualified to discuss the subject of media survival than the chairman of this rapidly expanding television network, a guy who has both survived and kept on setting new records. Ladies and gentlemen, we need answers regarding the path ahead in the present.’

Why AI shouldn’t be an issue, according to Sanwo-Olu

We are discussing social media and artificial intelligence, stated Sanwo-Olu, who was represented by Omotoso.

To all of this, I would say that the solution is quite straightforward. One major advantage of the media is public trust. They have discovered them to be an excellent source of reliable information.

Therefore, I would like to suggest that we continue to attend all of that. Every single one of the ideals that people have come to associate with us over 165 years ago.

‘AI shouldn’t even pose a concern. It needs to be something that inspires thought. Your only concern should be how to apply AI to advance all of the positive concepts we consider on a daily basis.

JAKANDE LECTURE